Open/closed, inside/outside

We are implementing social networking at work. We are a membership organization, so obviously the members will have access to the network. But what about non-members?

There is an easy answer (pictured here) and then a new question:

What about the blogs and podcasts produced by in-house experts?

Here’s my thought (another picture).

I wonder, does anyone know of a company that keeps its blogs and podcasts inside a walled garden? It seems like that’d contradict the nature of business blogs and podcasts, but maybe I’m overlooking something?

***

I just got my copy of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures.

I had to buy it, because I am a huge fan of pictures-as-explanations, and am curious about how the author will make his case and provide instruction about how to make and use pictures well…

The idea of giving a simple picture to the management team seems silly but you have to stop and think about it. They’re busy people. They deal with a lot of details over the course of a day. A lot of projects, a lot of people talking to them about a lot of different things. I know at the end of a busy day, when people are talking to me about something — even if they’re being cogent and describing things well — all I’m hearing is blah, blah, blah, blah. So, the answer is, if you wanna get through to someone you need a quick little soundbite like “cognitive surplus,” or an amusing story that will stay with them, or a little picture that explains really quickly what you’re trying to get across. Those are things that stick in people’s minds.

Advertisements

2 Responses

  1. The poet-manager at work… nice.

    You’ll appreciate this. It’s wonderful.

    http://www.edwardtufte.com/tufte/books_vdqi

  2. Hey! This is what I specialize in. Yes, I build plenty of community portals with a walled garden for various content. In fact, we are just in the final stages of one right now. We have another one coming up next week. It is a very common practice to require membership for certain content especially IP with regard to subject matter. I’d be happy to help you if you want to email me. My traditional role is to do discovery analysis and then build the technical solution which then gets implemented by a team.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: