Note to self

Investigate business models around social networking.

If anyone out there has any thoughts/insights/books/resources to suggest, feel free…

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3 Responses

  1. –Socialtext, a company in palo alto

    –search “fat butterfly” and see the HBS postmortem on that particular model by Brazeil (confirms that sociality generates markets, and a 2-dimensional B2B model is simplistic)

    –will try to think of more

  2. Great! Thanks for the leads. I also need to find out if organizations that are implementing social networking are thinking of the social networking as a product. (Yes, I need to write a rebuttal to this notion of SN-as-product.)

  3. Yes, rebuttal.

    Might also be some leads
    here
    .

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